In the summer of 2013 Nick began working for Will Leather Goods as their Art Director. Working for a company whose product line consists of accessories and not apparel has allowed Nick to really focus on the direction and voice the of the brand, as well as working closely with the Creative Director. Being a seasoned designer, Nick was able to effectively manage his team communicating both the creative direction and technical aspects of their workflow. Will Leather Goods was a great opportunity to challenge him with a line that reached outside his usual audience. While at Will, Nick was able to touch every aspect of the visuals from ecommerce, including website and all platforms of social media, Wholesale and trade shows collateral, retail, including new store signage and store collateral as well all marketing and product needs.
In addition to Art Direction Nick managed all aspects of tee-shirt graphics, including artwork, conceptual design, technical layout, sample process, presentations and production for the Howe brand who aims to dress the creative workforce from the studio to the sand.
Nick helped lead the design direction for Rip Curl America within the graphics department, created illustrative and graphic images for the cut and sew line, as well as implemented technical packages for production.
BOB MARLEY X BILLABONG
One of Nick’s favorite opportunities to date was working with the Marley family on the Bob Marley x Billabong collection. There he led the designing of hats, tees, board shorts and accessories, as well as trim and marketing material.
While at Billabong Nick produced art and prints for the woven, knit, and board short departments, and created complete trim packages for seasonal products.
While working at Quiksilver, Nick established the conceptual and stylistic direction for tee-shirts and hats, oversaw all levels of production for Quiksilver Edition, created new bodies and themes each season, researched and analyzed markets for trend forecasting, as well as aided in establishing a story for the entire Quiksilver Edition line, all while collaborating with production artists, photographers, illustrators, prepress technicians and printers in the development process.
STORM THE STREETS
At Storm the Streets, a start-up apparel company based out of Encinitas, California, Nick served as the Art Director and sole designer in charge of conception, branding, product, accessories, catalog and website.