Camas Country Mill’s mission is to preserve and restore their rural community heritage through their milled line of products. Their new line under the Schoolhouse name was inspired by the historic schoolhouse they revived and now have as an event space. The final design they chose prominently displays a hand illustration of the building complimented by wheat serving as filigree against a jewel toned color scheme to stand out on shelves.
As one of the pioneers in the non-dairy frozen dessert segment, Coconut Bliss has seen tons of new competitors enter the space since their founding in 2005 and was ready for an updated look. The rebrand gave a nod to their history featuring a prominently displayed bindi-logo, but surrounded with bold colors inspired by papercut shapes. This was followed by a variety of trade marketing and social media assets.
In the ever growing craft beer industry, Ninkasi wanted to refresh their line-up so each beer had a distinct but hand crafted feel to reflect who they are as a company, and the care they put into their products. Beyond the product line itself, a variety of merchandise, sales assets, marketing materials, and on premise collateral were designed to be in line with their new look and feel.
Start-up apparel and lifestyle brand, Devium, wanted to show their skate culture roots while putting a focus on American made products. Inspiration from skate trips of the founders was used to create a line that felt timeless and lived in.
Working for a company whose product line consists of accessories and not apparel or consumer packaged goods allowed me to really focus on the direction and voice the of the brand. Rooted in craftsmanship, it was important for the visual assets to call back to the product regardless of the platform.
Inspired by surf and motorcycle culture, Howe Clothing set out to give a distinctly west coast perspective tailored to a little more grown up consumer who didn’t want to be seen as chasing the trends. A mix of hand illustrated elements and distressed textures were used to give a comfortable but confident aesthetic.
Dedicated to supporting those “on the search”, Rip Curl is a company built by surfers for surfers, and they have been a leader in the industry for over fifty years. Focusing mainly on illustrative and graphic images for the brand’s cut and sew line, I was able to use a variety of techniques to represent what Rip Curl was all about.
One of Nick’s favorite opportunities to date was working with the Marley family on the Bob Marley x Billabong collection. There he led the designing of hats, tees, board shorts and accessories, as well as trim and marketing material.
With a goal to be recognized as the premium youth lifestyle and culture clothing brand within the action sports market, Billabong required designs that had a keen eye on trends not only for graphics, but also in materials, prints, and technologies.
While working at Quiksilver, Nick established the conceptual and stylistic direction for tee-shirts and hats, oversaw all levels of production for Quiksilver Edition, created new bodies and themes each season, researched and analyzed markets for trend forecasting, as well as aided in establishing a story for the entire Quiksilver Edition line, all while collaborating with production artists, photographers, illustrators, prepress technicians and printers in the development process.